
Everyone knows that the Christmas season is the busiest time of the year when it comes to shopping in retail stores. Nevertheless, people seem to forget that more people shopping at the same time results in longer queues at stores. Any proper manners and common sense seem to fly out the door when faced with the prospect of having to stand in line for a few minutes longer than usual.
Stores have prepared for this inevitability by hiring seasonal helpers and by upping the amount of man-hours available each day. But, no matter how many extra workers are present at any given moment, there is still a limited number of registers present. For anyone who’s ever complained about the lack of employees during the Christmas season, please set aside a few minutes to think about this little mathematical word problem:
Retail World1 has 12 cash registers for the convenience of the customers. Most of the year, only half of them are in use, maybe 9 tops during a busy day. In November and December though, every single register is in use from opening to closing.
Store policy suggests that the lines should never consist of more than 8 people, which really isn’t a problem most of the year. During Christmas, these lines, all 12 of them, frequently surpass the suggested limit.
Enter Joe Retailer2, the General Manager of Retail World, has been thinking of several possible solution to this dilemma. Which one of them seems the most reasonable too you?
- A.) Build and install extra temporary cash registers for the duration of the Christmas season?
- B.) Hire more and more workers to ease the queues?
- C.) Change the registers into self-service registers, freeing up all the cashiers to mingle with and assist the customers?
- D.) Let customers with very little shopping and exact change just show their purchases and leave the money on the register?
So, what’s your answer for Joe Retailer? A? B? C? D? Or perhaps all of the above?
How’s about none of the above? Here’s why not:
- A.) There is no financially beneficial reason to add extra cash registers merely for the convenience of customers who don’t like to queue when lines are inevitable. Although more registers means faster checkout times, the gain monetarily is negative. More registers won’t bring in more customers. What they’ll bring instead are more costs for no extra green. For two months of the year (and several hot spots during the year) the extra registers will speed things up. For the other 10 months of the year they’re practically useless.
- B.) Although extra seasonal workers are already hired everywhere to man every register, stock shelves and assist customers, there’s a limit to the need of workers. If you have 12 registers in store, you only need about 14 cashiers at any given moment (12 to checkout customers, 2 to let the cashiers on breaks). Hiring 24 people to man 12 registers at the same time will only create pandemonium. Then it’s about the money. Employee paychecks are the largest single expenditure for all businesses. There is no point in hiring extra people to stand around without anything useful to do.
- C.) Sure, this solution will save money by lessening the need for extra workers. But think about the amount off money you’ll lose because people don’t know how to scan items properly. Then you’ve got those people who will do anything they can to scam the company. There will always be a need for cashiers…
- D.) Do you have ANY idea what kind of pandemonium that would cause?! You let just one person walk past the queue, show you their items, and drop their exact change on the counter, and suddenly you have a HUGE pile of money and no idea exactly what people have bought. The opportunity to scam the company is practically handed to those who are willing to abuse the right. A definite no-no.
After reviewing his options, Joe Retailer has almost given into despair. Isn’t there anything to be done to revolutionize the cash register procedure and avoid long queues?
No Joe Retailer, there isn’t. There is no reason to have extra registers, no need to hire more upon more workers, people aren’t ready to help themselves, and the last thing Joe Retailer needs is pandemonium on his watch.
Customers already get way too many whimsical and stupid requests through in the name of “excellent service”, usually without anything return. Why exactly should more money and time be wasted in merely pleasing lazy people?
This Christmas season, remember that there will be queues EVERYWHERE. Please learn to behave and wait in line just like everyone else before and after you. Oh, and don’t forget to first learn how to queue in an orderly fashion.
With less than a week to go before Christmas, everyone’s in a hurry and their stress levels are through the roof. Joe Retailer will not be inventing whole new business models for your benefit.
Queing is a fact of consumer life. It’s inevitable, no matter how much stores do to alleviate the burden of waiting. So, instead of waiting for a miracle solution to pop up and serve you, how’s about first taking good look at yourself in the mirror and asking yourself: how do I behave in queues?
If you have a story relating to this post, from either side of the counter, or anything to add to his chapter of The Consumer Etiquette Guide, let’s hear it!
The customer is NOT always right. If you agree with this, or wish to know what to do and not do as a consumer, please subscribe to this blog’s updates by the way of the RSS feed or email subscriptions [More information on subscriptions]. Thank you for shopping at The Consumer Etiquette Guide, now go and make someone have a nice day at work!
1: Retail World is a fictional store, created, as explained below, to drive home a point.
2: Joe Retailer is a fictional character created to drive home an example. If this process of adding of fictional characters for the purpose of proving a point is successful and popular with readers, I’ve got several other general characters lined up. Please leave your thoughts in the comments below!
Posted by Jani 
Posted by Jani 


Posted by Jani 








