So basically, Happy Halloween Everyone!
Today I’ll touch a little bit upon Halloween as a consumer event, from both sides of the counter.
The store I work at has been selling Halloween decorations and attire for some three weeks now, and it’s been selling well. To you Americans reading, this shouldn’t come as a shock, as you’ve been celebrating Halloween for eons now. Back here in the Old World, Halloween is a holiday which until within the last decade or so hasn’t been a huge event. Don’t get me wrong, it’s still isn’t a huge event, nothing on par with the celebrations you Americans experience. Shame really. I enjoyed Halloween as a child living in an expatriate compound in Bangkok, Thailand. (I was a rollerskating Dracula one year). I loved the dressing up in a spooky costume and especially the trick or treating, as well as all the insane decorations which the Americans living in the compound (which was most of the residents) put up, just to celebrate one day.
Finland, though, has only barely heard about Halloween, and schools have only recently began to host Halloween celebrations for the kids. International schools in Finland have had Halloween parties for a lot longer than the Finnish schools. Things seem to be changing rapidly though, much to the inconvenience of parents, judging by the complaints and remarks of some customers in the past few weeks. “Why are you selling this kind of pointless crap so close to Christmas?”, “…Stupid, meaningless American celebration…”, “I don’t see the point of spending so much money for a costume for a made up, bullshit, day.” etc etc etc…
The kids are more in tune with what Halloween is, as schools are now having these parties. Problem is, the schools don’t seem to have a clue what Halloween is, beyond the dressing up and candy. We had parents coming to the store asking about Halloween attire for her kid, at the beginning of October! Why so early? Because schools held their Halloween parties up to 3 weeks before Halloween! I assume many people just think that Halloween is a seasonal celebration, much like Easter and Christmas. Thank God we don’t have Thanksgiving over here, otherwise we’d be eating turkey with cranberry sauce (yum!) in September or something…
As I said, the kids know of Halloween already, but not really what it is, or how it should be celebrated. That’s right, no trick or treating in Finland (except on a particular day over Easter, but I’ll get to that when it’s that time of the year). Kids really do say the darnest things when asked by their parents what Halloween is (“It’s fun!”, “I get to dress as a witch”, “It’s a day when I dress up as something scary and get presents”, and “I think it’s like Easter when grandma gives of chocolate because she loves me”). Poor kids, it’ll be years before trick or treating becomes even remotely familiar to Finns.
Teenagers and young adults don’t fare any better with Halloween in Finland. To many, it’s merely another excuse to drink, except that this time you have the chance to dress like an idiot. (And act like an idiot, but that’s a given.)
Most people in Finland who fall into this category don’t really know what or when Halloween really is. Just today I had a few 20somethings ask for a discount because “Halloween’s already over”. If you don’t know when Halloween is, maybe you shouldn’t be celebrating it, you dodo.
Then again, Halloween is becoming a larger consumer sales day, which means bigger bucks for the retail companies et al. This can be witnessed by the spread of Halloween goods in most stores and many restaurants. This ranges from a small pile of crappy Halloween decorations right by the entrance or the checkout counter at a supermarket, to stores splashing out by decorating their windows with all kinds of Halloween attire and decorations. Still a bit tacky in places, but the Finnish retail industry is beginning to get the point. (The bubble wrap is still present, along with the new car smell, clearly indicated by the fact that no one’s bothered to make Halloween into a Finnish event by coming up with a Finnish name and some lame new “tradition”. Instead, we’re left with people butchering the English language and pronouncing everything with a ridiculous accent. Oh have mercy…
Thankfully though, most people are smart enough to realize that:
a) the Halloween we’re trying to emulate is an Americanized form of a holy day (Hallow = sacred, as in ‘…hallowed be thy name…’, een = old way of saying ‘eve’. So, Halloween equals Sacred Eve. Tomorrow is All Saints Day, after all.) [hat tip to Martin for educating me on the fact]
b)as an American festivity, it should either be forgotten, copied, or applied to fit any particular culture’s customs. (which other cultures have Spiderman, Dracula, a bedsheet ghost, a pirate, and a princess ringing a doorbell together in the quest for candy, armed with toilet paper and eggs, just in case? Sounds more like a bad Hollywood movie] Thanks to globalization and the gradual Americanization of the entire world, Halloween is here to stay, as it is in America. With minor tweaks, of course.
And c) the kids will love it! There’s a restaurant chain in Finland which is celebrating Halloween with specials on kid’s meals. (only hiccup was that the special was valid October 19-26…)
As I mentioned earlier, the retail industry is beginning to learn to love Halloween. Each year, there are more and more stores selling Halloween goods, and the quality and quantity of the items grows with each passing year. No surprise there, as it adds to the profits, pulls more customers to the stores and is timed perfectly to kickstart the Christmas season into full swing on November 1st.
Which brings us to the bigger picture. Are special events, festivities, and holidays becoming too commercial? Let’s see, there’s Halloween, Easter, May Day, Valentine’s Day, Mothers’ Day, Fathers’ Day, start of the summer, back to school, and many other ones which defer from country to country. Oh, and let’s not forget about Christmas. How could we forget? It’s EVERYWHERE! To the clerks, Halloween and other such festivities typically bring extra pressure and stress, as everything switches so fast. (where I work, according to the schedule, Halloween ended yesterday and Christmas started today. You try switching the theme of the store and decorations from Halloween to Christmas in one day, and no the wrong day too!)
I was going to say that thankfully Halloween only comes once a year, but if you refer to the list I made above, you know that isn’t the case. Atleast there’s almost two months until Christmas!
I’ll leave you with a few questions, which you can reply to in the comments section below this post. What’s the stupidest Halloween decoration you’ve ever seen? (links to photos welcome) Best or worst Halloween shopping experiences? Any store which every year outdoes itself on Halloween? And, if you’re not in America, how’s Halloween celebrated in your country?
With that, HAPPY HALLOWEEN!
If you have a story relating to this post, from either side of the counter, let’s hear it!
The customer is NOT always right. If you agree with this, or wish to know what to do and not do as a consumer, please subscribe to this blog’s updates by the way of the RSS feed or email subscriptions. Thank you for shopping at The Consumer Etiquette Guide, now go and make someone have a nice day at work!
Posted by Jani 
Posted by Jani 
Posted by Jani 





